The sport and fitness industry is set to play a vital role in reducing unemployment in South Yorkshire, according to the industry’s skills body SkillsActive.
“Despite the challenges facing the economy in South Yorkshire, the sport and active leisure industry is experiencing growth as people try to step up healthy lifestyles,” says SkillsActive’s Jean-Ann Marnoch.
“Much of the job creation is going to be among the 16-24 age group who make up 30 per cent of the workforce in the sector, and, as interest for jobs in our sector increased following the Olympics, now is an ideal time to introduce young people to the active careers.”
SkillsActive is trying to encourage small and medium sized firms that make up 75 per cent of the sports and fitness industry to take on more apprentices.
It has created a programme called ActiveAmbition to help to gauge employers skills requirements and meet them with the help of funding from the UK Commission for Employment and Skills.