Marketing specialists Jaywing has unveiled plans to relocate to a derelict former steel forge in Sheffield city centre sa part of major expansion plans.
The firm is relocating its Sheffield headquarters to the former Albert Works on Matilda Street, near Shoreham Street, in what will be a significant regeneration project for the area.
At the same time, Jaywing is beginning a large extension of its Leeds Dock base, with the historic Small Mill building now to join up with a former malting house.
It is also set to bolster its links with academia with a new University of Leeds partnership to deliver an MSc in consumer analytics and marketing strategy.
CEO Rob Shaw said: “These announcements come hot on the heels of the news of a solid organic growth performance in the UK last year, particularly in an industry that is not consistently sharing in UK growth success.
“With major transport links on our doorstep in both locations and deepening links with our local universities, we will increase our profile and attractiveness as a major creative and agency industries employer in the north, with all it has to offer as a place to live and work, culturally, historically and environmentally.
“One of the most rewarding aspects of these projects is that they involve local businesses and academia. Plus we’re very much in support of the ambitions of the Northern Powerhouse, with Leeds and Sheffield key to this.”
The AIM-listed firm employs 600 people and has offices in Leeds, Sheffield, London, Newbury, Swindon and Sydney in Australia.