MoreComputers, the Sheffield-based electronics retailer, has beaten sector giant Amazon and major national players like Argos and Dixons to be named the UK's best online retailer.
The Collegiate Crescent company, which was founded 17 years ago by local entrepreneur Chris Wheater, secured the accolade in the PC Pro Awards.
Chris Wheater said: "It's a real honour to be nominated for the Best Online Retailer award, let alone win it.
"We've become increasingly known for our outstanding customer service, receiving six out of six stars in the last three years at the PC PRO Awards. We feel being awarded Best Online Retailer is a real achievement, and being praised for delivery, accuracy and punctuality recognises our determination and hard work to please our customers."
The PC Pro Awards are one of the biggest award schemes for the IT industry and are designed to showcase the best brands and companies – with over 14,000 consumers voting for their favourite products and retailers in 13 product categories.
PC PRO readers gave MoreComputers a 94 per cent satisfaction rating, compared to the industry average of 85pc.
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