Investment specialist says buzzing Sheffield is ‘the place to be’ in 2014

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A national inward investment company has hailed Sheffield as its ‘location of the year 2013’ after a string of good news stories on jobs and events and a strong showing by the Local Enterprise Partnership.

Breeze Strategy applauded the stream of announcements from the Advanced Manufacturing Park, with plans for new offices and factories, including Rolls-Royce’s new blade facility which is set to open this year.

It also noted the Government chose the city as the base for the British Business Bank and that Marks & Spencer is to create hundreds of jobs at a major new logistics hub, while Ark Home Healthcare is set to open a new headquarters in the city too.

Breeze found Sheffield was continuing to draw international attention to its high- profile events, such as MADE The Entrepreneur Festival and the Global Manufacturing Festival.

And the city region was ‘blessed’ with some of the better inward investment teams, ‘with experienced practitioners doing great work in Sheffield, Barnsley and Rotherham; as well as a very active LEP-wide team promoting the city-region internationally’.

Creative Sheffield was the first inward investment team in England to use infographics properly, Breeze claimed, while the arrival of the Tour de France in July would set the streets buzzing.

It added: ‘More than ever next year, Sheffield will be the place to be.’

Breeze Strategy is a UK-based inward investment and marketing company founded in 2005 by Adam Breeze.

Its website states it helps companies with corporate location decisions and advises towns, cities and regions on how they can attract jobs and investment to their areas.

Adam says he has worked with more than 50 investment promotion agencies from North Carolina to Berlin, including many of the UK’s towns and cities.

He has advised large corporations like Pfizer, Marks & Spencer and BMW and many fast-growing tech firms on expansion issues.

He also speaks at inward investment conferences.