Dearne Valley ice cream company Pastures Moo is set to milk an offer to park a van at one of South Yorkshire’s busiest shopping centres - passed by herds of people every day.
Founders, Ali, left, and Will English, have been supported by Rotherham Youth Enterprise since they set up in November, with premises, advice and encouragement.
Now Parkgate Shopping has offered them a pitch. Manager Denis Copeland said: “They tick so many boxes for us. The mobile is very attractive, the ice cream itself is heavenly and our shoppers love it. “But the local connection is the clincher: two enterprising lads working their socks off.”