How founder’s hobby turned into business

RS Motorhomes, Harworth Business Park, Harworth. Managing director Mick Rowe
RS Motorhomes, Harworth Business Park, Harworth. Managing director Mick Rowe
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RS Motorhomes’ founder Mick Rowe is an entrepreneur born and bred.

Born in Wombwell nearly 50 years ago, he’s created his own job – and jobs for others – since he was 16.

His first business was repairing and selling cars.

“My father used to play about with cars and I always used to, as well,” he says.

“When I was 12 years old I was servicing cars for people, doing accident repairs. I could do anything with cars. I can lay bricks, plumb, weld – all self taught.”

The motorhomes business started almost by accident.

Mick started racing motorcycles as a teenager and converted vehicles to transport his bikes to different circuits.

Other racers were impressed with his conversions and started asking him to create purpose-built vehicles so that they could transport and work on their bikes, too.

What started as a hobby rapidly developed into a business and Mick was soon building larger and more complex vehicles for people in different arms of the sport.

“I was always there in racing paddocks, met a lot of famous people and it grew from there,” says Mick.

Nowadays, RS Motorhomes employs a highly qualified designer to create its bespoke, streamlined motorhomes, but a high proportion of what comes out of its plant is the product of Mick’s ideas and vision, based on the features the customer wants and just how they plan to use their vehicle.

“The customer picks the spec and sits with me and the designers for anything from half a day to a couple of days, until it is the way they want it. We do some preliminary drawings, 3D visuals and if they are still unsure we try to dummy it up,” says Mick.

“We can have a designer sat in an office for a month, just working on their design.”

Some want their motorhomes for long weekends and summer holidays touring.

Others may have special requirements because of a disability – in some cases quite a severe disability, which, with the right design and facilities can still be catered for.

Then, there are those who have decided to quit the rat race and are fed up being tied to a home.

It’s called ‘Long Terming.’ They simply take to the road for months at a time, or longer, so they want a vehicle that will stand the test of time, offers all the home comforts and may be left-hand drive, if they plan to spend a lot of time in Europe.

“When customers decide to do that and you meet them later, you can see the years have come off them!” says Mick.

And the prospect is that Mick will see them again.

“Some customers have become close members of the family,” says Mick. “We have got a good bank of customers that have really, really supported us – and we have learnt a lot from them.”