Sheffield saw steady hotel occupancy growth for the first eight months of the year, with 72 per cent of rooms taken, up by 1.6 per cent during the period.
Higher occupancies have helped hoteliers raise rates, the overall average daily rate is up 2.1 per cent for the first eight months of the year - although this spiked during the Tour de France when it rose by 3.5 per cent to £52.03, according to PwC.
Other cities in the region have also started the year well, with York hotels virtually full in July (as they were in July 2013) and were enjoying 92.1 per cent occupancy. As a tourist magnet and business centre, York also saw a significant 6.6 per cent rise in occupancy levels between January and August and the city recorded occupancy at 83.6 per cent - higher than London achieved over this period.
Andy Ward, PwC’s Yorkshire property leader, said: “It is great to see hotels fortunes reviving with many cities enjoying a strong start to the year.
“Full hotels and higher rates translates into strong revenue per available room growth, a key industry metric, of 7.8 per cent in Sheffield.”