Holiday firm’s jet link

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Alpharooms.com, the Sheffield-based online travel business, has joined forces with start-up airline jetXtra.com to provide accommodation and transfer packages for the airline’s new routes.

JetXtra.com will initially fly from Humberside airport to Majorca and Malaga and plans further routes.

Ecclesall Road-based Alpharooms.com was founded by executive chairman Jason Fry in 1998 and is one of the UK’s leading websites for discounted holiday and business travel. The company provides accommodation for more than a million clients each year and has a £100 million annual turnover.