A DONCASTER off-licence where staff use fingerprint technology to deter under-age drinkers has won a new award.
Staff at the Rhythm and Booze branch on Market Hill, Bawtry, were the first to collect a distinction certificate in the upgraded Responsible Retailers Awards.
Retailers in Doncaster who sell age-restricted products are being recognised for their work in preventing under-age sales and responsibly managing their businesses.
Backers of the scheme include Doncaster Council, South Yorkshire Police and other partners.
Training and guidance is offered by Doncaster Council to help retailers avoid selling age-restricted products, such as alcohol and tobacco, to children and young people.
The highlight of the launch was the presentation of the first distinction award in recognition of the work carried out by the chain in Bawtry to raise standards in crime prevention.
Measures included the introduction of a new finger-print scanner, which makes it easier to identify under-age customers, and the shop is also a member of Bawtry Pubwatch.
Martin Swaine, owner of Rhythm and Booze, said: “We have always supported the Responsible Retailer scheme as a way of ensuring that our staff are rewarded for their vigilance and attention to detail.
“This new version of the award will encourage them to raise the bar even further and with our Bawtry shop achieving the award with distinction, this really gives the others something to aim for.”
Doncaster Mayor Peter Davies said: “Selling age-restricted products comes with a big responsibility and I’m pleased to see retailers are being recognised for their achievements in selling these products in a legal manner.
“This is another excellent way of stamping out anti-social drinking and nuisance behaviour.”