Heavenly match for horror game

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Video games giant Sega has enlisted the help of Sheffield-based creative agency Uber to promote its latest game based on the blockbuster James Cameron movie Alien.

Uber will create the trailer and TV campaign for Aliens: Colonial Marines, having previously collaborated with Sega on the launch of the hugely successful 2010 hit Aliens Vs Predator.

The Sheffield firm has worked with award-winning animation house Axis Studios on the campaign to promote the game created for Sega by leading developer Gearbox.

Uber’s managing director, Richard Benjamin, said: “Partnering with Axis has been a match made in heaven.”