Greg Dyke speaks to Ambassadors

File photo dated 21/08/2013 of Chairman of the Football Association Greg Dyke. PRESS ASSOCIATION Photo. Issue date: Wednesday October 8, 2013. Football Association chairman Greg Dyke will push for a change to disciplinary rules after the body's decision not to take action against Chelsea striker Fernando Torres for scratching Tottenham defender Jan Vertonghen. See PA story SOCCER FA. Photo credit should read: Philip Toscano/PA Wire.
File photo dated 21/08/2013 of Chairman of the Football Association Greg Dyke. PRESS ASSOCIATION Photo. Issue date: Wednesday October 8, 2013. Football Association chairman Greg Dyke will push for a change to disciplinary rules after the body's decision not to take action against Chelsea striker Fernando Torres for scratching Tottenham defender Jan Vertonghen. See PA story SOCCER FA. Photo credit should read: Philip Toscano/PA Wire.
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Former BBC director general and recently appointed Football Association independent chairman Greg Dyke will be headline speaker at this year’s Sheffield Ambassadors’ Dinner, at the Mercure St Paul’s Hotel.

Mr Dyke has become a key advocate for Sheffield’s hospitality and tourism industries after taking a stake in the running of Mosborough Hall Hotel and Whirlowbrook Hall, and has pledged his support for the Sheffield Ambassador Programme.

The programme works with local professionals in business and academia, who take on the role of ambassador, using their professional contacts to encourage large scale conferences and events to come to the Sheffield City Region.

Each year, local hospitality industry body Hospitality Sheffield hosts a celebration to say thank you to ambassadors and encourage more to join the initiative.

Hospitality Sheffield’s chairman, Ian Slater, says the Ambassador Programme, organised by city promotion agency Marketing Sheffield, made a vital contribution to business tourism in the city.

“Ambassadors are knowledgeable and passionate advocates for Sheffield and are able to influence their peers in making key decisions about where conferences are held,” said Mr Slater.