Green shoots for plant food firm

Growth spurt: Bob Johnson, left and Keith Williams
Growth spurt: Bob Johnson, left and Keith Williams
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The company behind an environmentally-friendly home plant food maker is looking forward to some growth of its own after winning a groundbreaking order from Germany and securing a slot on the home shopping channel, QVC.

Rotherham-based Envirofeed was launched earlier this year by Bob Johnson, with backing from UK Steel Enterprise’s Kickstart Fund.

Envirofeed has developed a liquid plant food maker that can turn organic kitchen waste into two litres of plant food in just over a week and is small enough to sit on a kitchen shelf or work surface.

The company has just won an order from Germany for 600 of its devices and has high hopes of selling 500 plant food makers a month through QVC.

A key feature of the new product is that every aspect of the design, production and packaging comes from South Yorkshire with the tooling and extrusions being made by local suppliers

Bob Johnson says he took a conscious decision to use South Yorkshire companies rather than the cheaper option of sourcing from abroad because Envirofeed wants to support local industry and it allows better quality control.

Envirofeed used UK Steel Enterprise Kickstart funding to help it fit out its new unit at the Century Business Centre in Manvers, where it assembles the jugs.

“The funding from UK Steel Enterprise was really helpful at a key moment in the development of the business, as it allowed us to take control of assembly and packaging,” said Mr Johnson.

“We really believe in our new company product and expect demand to take off once customers see its value and use. We are committed to manufacturing in South Yorkshire and our export order just goes to show that our customer base is potentially worldwide.”