Graduate in the swim with business idea

Sports science graduate Sarah Livesey has swept the board at Sheffield Hallam University's annual Enterprise Challenge.
Sports science graduate Sarah Livesey has swept the board at Sheffield Hallam University's annual Enterprise Challenge.
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A sports science graduate who got the idea for her swimwear business while raising money for her studies by working at a swimming pool has swept the board at Sheffield Hallam University’s annual Enterprise Challenge.

Sarah Livesey, who graduated in 2008 with a degree in sport science with coaching, won the £5,000 main prize, a £2,000 award for the Best Manufacturable Product and the audience vote at the awards ceremony.

Now, she is planning to target online markets and the high street with her Freestyle Swimwear range of swimwear for the body conscious.

Sarah said: “Many people wish to cover their body while in public, with swimming being a particular issue.

“Freestyle Swimwear’s mission is to allow people to feel comfortable and confident with a product that is stylish and easy to swim in.”

Awards also went to Faustine Le Berre’s design business Midnight Fest and Jonathan Drury and Katie Owens, who are manufacturing a healthy sandwich spread called MillaVit.

Sheila Quairney, business and enterprise manager at the university’s research and innovation office, said: “It was great to see so many women among the finalists.”