Good news for train company

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train operator East Coast – which runs trains between London, the North East and Scotland calling at Doncaster – has won an award for its campaign to keep passengers informed of disruption during freezing weather.

Its communications team was awarded the crisis management’ prize at the Fresh public relations awards, for its efforts during winter 2010.

As well as the media, East Coast used other outlets to get information to passengers, including its website, www.eastcoast.co.uk, and on-station displays and posters.