GO Outdoors delivers a new image

Lee Bagnall, C.O.O, Matt Ludlam, Account Director, Stuart Whittaker, Head of Logistics and Steve Pyne, DL General Manager at Advanced Supply Chain in Corby, Northants with the new GoOutdoors livery, 01-03-2012.'Photo by JOHN ROBERTSON, 2012.
Lee Bagnall, C.O.O, Matt Ludlam, Account Director, Stuart Whittaker, Head of Logistics and Steve Pyne, DL General Manager at Advanced Supply Chain in Corby, Northants with the new GoOutdoors livery, 01-03-2012.'Photo by JOHN ROBERTSON, 2012.
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GO Outdoors is boosting its profile with a six-figure investment in new trailers.

The Sheffield based leading UK outdoor clothing and equipment retailer, which is due to open its 40th store later this year, has bought ten new trailers, liveried with a panorama from the Brecon Beacons National Park.

The trailers will deliver products to stores from as far North as Inverness to as far South as Plymouth.

Each trailer is being named after a National Park, with the first being called ‘Peak District’ in recognition of GO Outdoors’ Sheffield base.

Head of logistics Stuart Whittaker said: “The trailers are a key part of GO Outdoors’ on-going investment in logistics. As we grow at such a massive rate, the logistical demands grow too.

The new trailers will help us keep pace as well as scale up ready for the future.”

GO Outdoors’ trucks make more than 5,000 separate journeys, covering a total of 800,000 miles to distribute more than 1.5 million outdoor products each year.