Global power play

Management team: From the left, Keith Marshall, Vicky Law and Bob Linley.                      Picture Sarah Washbourn
Management team: From the left, Keith Marshall, Vicky Law and Bob Linley. Picture Sarah Washbourn
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Telecoms operators and power companies in the Middle East, power plants for remote parts of Africa and tea plantations are among export markets being targeted at Wardpower.

The promotion of projects director Keith Marshall to managing director, senior project manager Vicky Law to projects director and an increase in financial controller John Senior’s responsibilities means that after 23 years as managing director, Bob Linley can devote his time to targeting new business opportunities.

Some of those developments could be in his old stamping grounds.

“I spent most of the 70s and 80s establishing agents in the Middle East, Africa and the Far East,” says Mr Linley.

That was before the boom in mobile telephony and now Wardpower can return to territories like the Middle East, with a track record that should stand it in good stead with the highly developed mobile ‘phone service providers in that region.

Bob Linley also sees opportunities in the power industry in the oil rich Middle East.

“Their grid systems have traditionally used bog standard power sets which you could get from local dealers, but the last time I was out there they were having power problems, partly because they had standard kit. What we have to do it to tell them what is available,” he says.

Opportunities in Africa include the construction of mini power stations to serve communities that could be a 24 hour journey away, through the bush, from major cities and back up power systems for operations that include major diamond mines.

When it comes to tea producers, Wardpower has a history of supplying their power needs.

Meanwhile, Bob Linley sees opportunities also in Eastern Europe and across Russia – two territories where the company has never been before.