Genius Division set to treble in size

Genius Division's five strong team, l-r,  managing director James Sheriff, creative director Craig Burgess, web designers Aaron Linley and Oliver Farrell and technical director Richard Keys, is heading for expansion.
Genius Division's five strong team, l-r, managing director James Sheriff, creative director Craig Burgess, web designers Aaron Linley and Oliver Farrell and technical director Richard Keys, is heading for expansion.
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A digital marketing agency, whose managing director designed the Arctic Monkeys’ first website, is set to create jobs and treble the size of its studio space after doubling its turnover.

Genius Division was founded four years ago by Craig Burgess and James Sheriff, who designed and developed the Sheffield rock stars’ first website when he was a student with band members at Barnsley College 10 years ago.

The Barnsley-based firm currently employs five people and has plans to create more skilled jobs when it moves from its Barnsley town centre base to a studio three times the size at Barnsley Business and Innovation Centre, Wilthorpe, next month.

Genius Division’s expansion is being aided by Enterprising Barnsley, the business support programme delivered by Barnsley Metropolitan Borough Council, using European Union funding.

James said: “Our strategy is simple. Our expertise lies in digital design and online marketing and we aim to be the best at that.

“We design everything from responsive websites and e-commerce functions to applications for mobile devices. The market for apps is expanding all the time and this is a huge growth area for us. There are still very few agencies in our region that can offer this expertise to the level we can.”

Genius Division has a policy of not offering every aspect of design and marketing in-house, but instead works closely with partner agencies to meet all of a clients’ needs.

“We can’t stand the idea of trying to do everything ourselves and just doing ‘an okay job’. We have developed our reputation as digital design specialists and built our business on proper two-way collaboration with partners. For example, we ask partners to take on any print work and they come to us to deliver complex online work.”

Genius Division’s clients include Barnsley accountancy firm GBAC and London-based Active Minds, which develops products to help people with dementiaand household cleaning giant Starbrands.