The gambling industry’s self regulator has supported a Sheffield campaigner’s bid for change.
The Senet Group’s members, William Hill, Ladbrokes, Coral and Paddy Power, have outlined the measures in place to combat gambling addiction.
The move follows the launch of an open letter by Waterthorpe man Adam Bradford and his gambling addict father, David.
Wanda Goldwag, of the Senet Group, said: “Senet has invested over £2m this year to date in an advertising campaign reminding gamblers that when gambling stops being fun, then they should call it a day.”
The group members have also volunteered not to include sign-up promotions in TV adverts before 9pm, and are helping to develop software to help at-risk gamblers stay in control.