Furnishing the Middle East

Learning our tables: Carl Smith, Metalliform operations director, with some of the company's school furniture. PICTURE: STEVE TAYLOR
Learning our tables: Carl Smith, Metalliform operations director, with some of the company's school furniture. PICTURE: STEVE TAYLOR
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A TRIP to Dubai looks like paying dividends for Metalliform, the Barnsley-based school furniture manufacturer.

The Hoyland firm, which acquired Chesterfield playground equipment specialist Timberline at the start of the year, also runs a stadium seating business that has supplied seats to camel racing tracks in the Middle East.

Metalliform already exports posture-friendly school seating to Australia and Spain and is hoping to build up its European business after pioneering the development of products that meet the newly introduced BS EN 1729 British and European standard for educational furniture.

The firm also decided to test the Middle Eastern market by attending an international show in Dubai and was delighted by the response. During its time in Dubai, Metalliform received more than 40 enquiries from businesses wanting to work the Barnsley firm in 11 countries.

The company is now working its way through the expressions of interest before deciding who to work with.