Fuelling online business a Den deal

Ex-Dragon: Doug Richard.
Ex-Dragon: Doug Richard.
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A NEW training programme, aimed at helping British firms make the most of online business opportunities arrives in Sheffield today.

The ‘Web Fuelled Business’ programme is being brought to the region by Doug Richard, one of the founding “Dragons” in the BBC’s Dragon’s Den series and the man behind the School for Startups, who was a leading figure in the Sheffield-based entrepreneurs’ festival, MADE.

Mr Richard has joined forces with the Department for Business, Innovation and Skills and digital services provider Yell to run a nationwide series of ‘bootcamps’ which examine driving marketing through social media, increasing website exposure through search engine optimisation and procuring and enhancing supply chains through business-to-business websites.

Doug Richard said: “Young businesses are the wealth and job creators that will drive us out of this recession, but in order for them to survive, they must use the internet as their lifeline.

“It gives businesses the potential to become global in just a few clicks.” Richard Hanscott, chief executive of Yell UK, said: “We know from our strong and established relationships with local businesses that there is still a proportion of SMEs who are yet to realise fully the potential of the internet and digital marketing.”

The programme is taking place at The Mega Centre, on Bernard Road.