Shoppers in Rotherham are receiving an early Christmas present – free parking on Saturdays from today.
Car parking will be free in all council-run off-street car parks and on-street parking bays on Saturdays up to and including December 21.
The scheme is part of a campaign to boost festive trade in Rotherham which started with the Christmas lights switch-on.
Tim O’Connell, business development manager at RiDO, said: “We have fantastic businesses operating in our town centre, offering something different and unique to what you typically find at our nearest competitors.”
Motorists are reminded that, although parking is free, maximum stay restrictions will remain in force to help ensure parking is available to shoppers in the town.