Football coaching app raises £165k

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An app that gives grassroots football coaches access to team planning, statistics and performance data has raised £90,000 by crowdfunding.

In total Coacher has raised £165,000 and now aims to launch to the public in the first quarter of this year.

The firm completed the Dotforge accelerator scheme - a 12-week bootcamp for digital start-ups - in Sheffield in the spring of 2014. Since then it has developed a network of 30,000 coaches through social media and has had more than 200,000 visits to its coaching blog. Some 600 have been involved in testing.

Coacher combines the process of managing the team and training sessions with a virtual assistant coach that analyses data from games and training sessions and makes recommendations to the coach who can use it to improve team performance.

Chief executive Hugo Cortez believes Coacher is the best solution for grassroots football.

He said: “There will always be investment and development from sports giants - however, where does that leave the small teams? “We developed Coacher to be a solution that any coach can use - not just the ones with million dollar salaries.”

It costs an estimated £2,000 per season to keep an amateur team running and coaches are looking for ways to increase efficiency without adding cost, he added.

About 2m people play football weekly and there are more than 30,000 eleven-a-side teams in the UK.

Sports analytics is a growth industry. Media giant Disney has launched a predictive analytics model for basketball, and organisations such as NHL and MLB have invested significantly in sports analytics technology in the past year.