Two leading Doncaster food companies are aiming for new markets with the help of Sheffield Hallam University and HSBC Bank.
Artisan pie maker, the Topping Pie Company, is poised to unveil three new, premium ranges of pre-packed pies, using packaging developed by Design Futures, the commercial packaging design consultancy that is part of Sheffield Hallam University.
Meanwhile, funding from HSBC enabled the Real Yorkshire Pudding Company to invest in a new packaging machine that enables it to meet overseas packaging requirements and target North America, Portugal and Australia.
Waterside Industrial Estate-based Topping has invested in new machinery to make the packaging developed by Design Futures, which has helped the firm to improve its brand identity and logo. The packaging will be used for award-winning pies, hot pies – including a Chicken Balti – and quiches, including a Hot Chilli and Sweet Pepper and Spinach quiche.
Managing director Roger Topping said: “We felt the time was right to offer a premium pre-pack range to appeal to a new and wider customer base. Products have to compete for shelf space and this move allows us to target the pre-pack chilled sector. We are delighted with the work carried out by Design Futures on the new box designs and believe they will have real shelf distinction.”
The Thorne-based Real Yorkshire Pudding Company supplies high street supermarkets including Sainsbury’s and Waitrose, and recently won a contract to supply Aldi. It started exporting to Spain and Canada 11 years ago and hopes to increase its international trade by targeting new markets with an appetite for Yorkshire puddings.
Managing director Paul Holmes said: “Taking delivery of our new packaging machine is an exciting step forward for the business, equipping us for our international trade plans by helping us meet the legislative requirements of the new markets we intend to start exporting to.
“We’re pleased to have HSBC’s ongoing support as we move the business forward.”
HSBC regional commercial director, Mark Vines, said: “We have a long standing relationship with The Real Yorkshire Pudding Company and we have watched as it has evolved from a fledgling business into the success it is today.
“The business is entering an exciting phase and we look forward to continuing to support the management team as they enter new markets, target new customers and enjoy new growth.”