Flowers are latest fashion accessory

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TWO Doncaster florists have teamed up with a Yorkshire floral supplier to launch a new collection of fashion accessories that has swept America and international fashion shows.

Corsage Creations, a trading name of Douthwaite and Co, has recently expanded into the world of floral accessories, working closely with Fitz Designs in the US, where corsages and floral headwear are a huge trend.

E&J Flowers in Bentley Road and Maxine’s Flower Pot in Bircotes are now making the corsages with fresh flowers attached to hair clips, headbands, rings, bracelets and buckles.

They are said to be a favourite with celebrities including Lady Gaga, Pixie Geldof, Kelly Osbourne and Rihanna.

James Douthwaite said: “The business idea stemmed from seeing the success of corsages in America.

“The trend’s been huge in the States for some time, and I wanted to bring that to Britain.

“Our jewellery is all really affordable so it’s a cost-effective way of creating a bespoke accessory.”