Florist blooming thanks to SENTA

Florist shop owner Tracey Campbell, centre, with left to right: Melanie Dyson, Isobel Lindley, Sophie Colgate and Amy Worthington
Florist shop owner Tracey Campbell, centre, with left to right: Melanie Dyson, Isobel Lindley, Sophie Colgate and Amy Worthington
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Business is blooming for florist Tracey Campbell.

The specialist in vintage and seasonal flowers, whose staff designed the flowers, bouquets and buttonholes for Jessica Ennis-Hill’s Olympic homecoming to Sheffield in 2012, has won the Best Wedding Florist category for the region in the Wedding Industry Awards 2014.

Tracey set up in business after working in marketing and advertising for 15 years. “I wanted a change of direction and as I’d always been a very keen gardener I decided to study florestry,” says Tracey, whose shop is on Hunter House Road in Sheffield,

She went on to teach floristry at colleges in Doncaster and Rotherham before working for various florists in Sheffield and setting up her own business when her two children were old enough to be more self-sufficient, turning to Sheffield Enterprise Agency SENTA for help.

“My advisor at SENTA was a great ‘go-to’ person for any ideas and queries. I got help with all the practicalities you don’t know about as an entrepreneur just starting out, like setting up a pay roll system and registering for tax,” says Tracey, 54, who has a staff of three.

“Their mentor system was invaluable, too, and really helped me in the first couple of years of my business. Now I’m a mentor myself for other SENTA start-ups – it’s good to be able to give something back.”

Paul Tinsley, SENTA enterprise manager, said: “Campbell’s Flowers is a thriving city business and a great example of how we can help entrepreneurs in the early days – combining their passion, commitment and creative flair with the nuts and bolts business know-how of SENTA.”

SENTA provides support to the city region’s entrepreneurs and start-ups and to date has helped over 8,500 new businesses, created 5,500 jobs and contributed £32m to the city economy.