A pair of Rotherham anglers are planning to land their biggest fish yet.
Greg Nyles and Ryan Heaton have given up secure jobs to follow their dream of running their own business.
The duo have set up specialist fishing bait business RG Baits with the help of UK Steel Enterprise and are aiming to hook a shoal of new customers.
RG Baits was set up with £500 from UK Steel Enterprise’s Kickstart Fund which is designed to pay for essential equipment or services that applicants need to start trading.
The Wath upon Dearne business specialises in producing rolled carp baits and is using the UK Steel Enterprise grant to pay for a year long promotional campaign that aims to reach tens of thousands of anglers.
Greg, who worked as a banking advisor for Yorkshire Bank before starting RG Baits, says the funding could be the key to securing new business.
“We are doing well at the moment with our core customer base but the new advertising campaign could really transform the business and win us lots of new customers,” said Greg.
“Our focus is on making sure anglers get precisely what they want in their baits, at a good price and with no adulteration. We are happy to make up small orders to suit a customer and that’s what sets us apart, as other bait rollers will only deal in bulk orders.”
UK Steel Enterprise regional executive Allan Wood says Greg and Ryan are approaching their market in the right way.
“Understanding what drives your customers to buy is an essential part of marketing a business,” said Mr Wood.
“Greg and Ryan understand their market through years of fishing themselves but they also know how to focus on a niche market that responds to good customer service. They have spotted openings in the market and are positioning themselves to take full advantage of the gap and reap the rewards.”
Kickstart Fund applicants based in Rotherham can also get help with business planning and mentoring from Rotherham Investment & Development Office and Rotherham Youth Enterprise.