BUSINESS Dragon Theo Paphitis has promoted a Sheffield firm as part of his weekly online award scheme.
The entrepeneur, and star of popular television show Dragon’s Den, chose Steel City Marketing as one of his six Small Business Sunday shout-outs on Twitter.
Each Monday, he rewards small businesses which Tweet him and describe their business in a short sentence using the tag #SBS on Sunday evenings.
He retweets it to his 311,000 followers, highlighting the profile of small businesses – and on Monday, January 8 chose the first six ventures of the year to be highlighted.
James Biggin, managing director of Steel City Marketing, said: “It’s nice for us to be spotted like this.
“It might not lead to any extra business for us, but it is about getting more exposure on social networking sites.
“We’ve had a lot of people get in touch to congratulate us on beingn chosen by Theo for his SBS scheme.
“I’m absolutely a big fan of his as well.”
In his Tweet, James told Theo the firm had “The friendliest team with bags of experience. Supplying UK businesses with branded merchandise to boost their sales.”
Steel City Marketing, based on Shalesmoor, specialises in supplying promotional merchandise.
Follow the business using @steelcitym on Twitter.