Entrepreneur Adam Tinsley is on the fast track to success with his Rotherham-based business that lets people live their Formula 1 dreams.
Adam launched his business, F1 Showcars, two years ago after snapping up an F1 simulator, which had been used by the now-defunct Arrows Formula 1 team.
The Eastwood Trading Estate-based company also owns replica F1 cars, a MotoGP motorbike simulator and a wheel-changing game, which allows people to see whether they can match the speed of an F1 pit crew.
“I set up F1 Showcars when I saw the three seater F1 simulator up for sale. As it is the only three seater F1 simulator currently in the world I thought it would be ideal for corporate events,” says Adam.
The simulators and show cars have appeared at events across the country, including the British GP at Silverstone. One of Adam’s show cars has even appeared in a TV advert for supermarket giant Tesco.
More recently, Adam has launched his own Motorsport Simulator Experience, based at the company’s headquarters in Rotherham, so that local people can find out what it is like to be in a Formula 1 car without having to be at a Grand Prix or a corporate event.
The experience has been a runaway success.
After Adam offered discounted simulator rides on the Groupon website more than 600 tickets for simulator rides were sold in the first 24 hours.
F1 Showcars has been helped from the outset by Rotherham Investment and Development Office (RiDO) and the Rotherham Youth Enterprise project (RYE), which provided intensive start-up support, help with an application to Dragon’s Den TV show producers and places at shows and networking events.
RiDO has also worked with Adam to raise the company’s profile and secured its attendance at the Global Manufacturing Festival: Sheffield’s Get Up to Speed event, designed to raise aspirations in young people and promote careers in manufacturing and engineering.