Yorkshire businesses and international Olympic teams will meet in Sheffield to encourage firms to trade with markets such as Brazil and the US.
The programme of events coincide with the arrival of the US Olympic diving team and Brazilian Olympic judo team to train in Sheffield ahead of the London 2012 Olympics.
Five events will be delivered through UK Trade & Investment and the Yorkshire Gold Business Club, including Doing Business in Brazil on Friday, July 20.
Lauren Pigg, of YGBC, said: “It is fantastic for businesses to see Olympians in action.
“Once again we have had the opportunity to build on the relationship between sport and business in the lead up to the London 2012 Games.”
n For details, visit www.ygbc.co.uk