Entrepreneurs’ festival shows inward investment is a cakewalk

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MADE Festival star speaker Luke Johnson has shown his faith in Sheffield by opening a shop in the city.

Mr Johnson is one of Britain’s most successful entrepreneurs and chairman of Pattiserie Valerie, which has opened its 50th UK store in Sheffield’s Barkers Pool

“We identified Sheffield as a fantastic opportunity for Patisserie Valerie and I am looking forward to seeing the store thrive in the city,” said Mr Johnson.

“Sheffield has clearly come a long way over the last decade and I fully support its confidence in pitching itself as a hub of entrepreneurialism and innovation.”

Luke Johnson was chairman of PizzaExpress during the 1990s and is a former Chairman of Channel 4 Television.

He is currently chairman of Giraffe restaurants and Risk Capital Partners, writes a weekly column for the Financial Times and was one of the keynote speakers at this year’s MADE: The Entrepreneur Festival in Sheffield.

“MADE Festival was an inspiration to entrepreneurs and established businesses across the UK,” said Mr Johnson.

“There was such an uplifting buzz with people swapping stories, ideas, networking, discussing deals and creating opportunities.”

Brendan Moffett, director of Marketing Sheffield, the organisation behind the festival, said the decision by Pattiserie Valerie to open a store in Sheffield proved that today’s visitor really is tomorrow’s inward investor.

“The most valuable way of promoting the city is to encourage people to come here and experience it for themselves,” said Mr Moffett.

“MADE brought government ministers, global business leaders, TV Dragons and some of the UK’s most enthusiastic entrepreneurial minds to Sheffield.”