Dylan opens up to export rev counters

Dylan Stuchbury of Woodview Electronics (Right) presenting rider George Hogton-Rusling with his trophy for winning the Scitsu sponsored ACU Post-Classic 350cc Championship round at Anglesey.
Dylan Stuchbury of Woodview Electronics (Right) presenting rider George Hogton-Rusling with his trophy for winning the Scitsu sponsored ACU Post-Classic 350cc Championship round at Anglesey.
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Dylan Stuchbury is usually found at race meetings in the UK but life has gone up a gear recently – he’s been to Indianapolis and New Jersey and Daytona soon.

That’s because he’s decided to try his hand at exporting.

The company he owns, Rotherham-based Woodview Electronics, makes the renowned Scitsu brand of racing motorbike rev counters and is based at the Advanced Manufacturing Park in Rotherham.

And with the help of RiDO’s (Rotherham Investment & Development Office) Soft Landing Zone in conjunction with UK Trade & Investment, he’s moving into international markets.

He recently exhibited for the first time at a motorsport show in Indianapolis, USA and had a “great response.” And he’ll be exhibiting at race meetings in the US this summer, in New Jersey and Daytona.

Dylan is currently taking UKTI’s Passport to Export course and was put in contact with Julia Millea from RiDO’s Soft Landing Zone in autumn 2013.

She helped him complete the ‘first steps’ on the programme, which included securing funding for an export communication review. This will help him internationalise his website, making it accessible in many different languages and to trade in different currencies to extend his business across Europe and Japan.

Julia has also carried out extensive research into other markets worldwide, which will enable him to draw up a marketing plan to target and grow more business opportunities across the world.

Dylan said: “Most of our customers are currently based in the UK and we recognised there were huge opportunities for us to go global. Working with RiDO and UKTI means I have been able to access research and gain support for developing my website to generate more international business. The US has a huge appetite for motor racing, as has Japan and the rest of Europe, so we are very excited about being able to grow our business in these markets.”

Julia said: “There are many opportunities for the Scitsu brand overseas and the research we have done into international events and markets should help the company to secure exciting opportunities in these markets.

“As UK GDP is only three per cent of World GDP, there is huge potential out there for local companies, plus lots of support available through RiDO’s Soft Landing Zone and UKTI to help businesses grow their export sales and stimulate new overseas markets.”

The ERDF Growth and Prosperity in Rotherham (Soft Landing Zone) project is supported financially by the European Union. It has attracted £842,000 investment from the European Regional Development Fund as part of Europe’s support for the region’s economic development through the Yorkshire and Humber ERDF Programme 2007-13.

For more information about export for Rotherham businesses, contact Julia at Julia.millea@rido.org.uk or call 07810 151953.