Sheffield entrepreneurs Lynwen Harrison and Rachel Smith are planning new developments for their sports drink business after pitching their business to panellists on the BBC’s Dragons’ Den.
Lynwen, 44, from Nether Green, and Rachel, 42, from Ecclesall, launched NouriSH Me Now, their natural and dairy-based ready-made sports recovery drinks company, almost three years ago.
Although they didn’t walk away with any funding, after appearing in front of the panel, comprising multi millionaires Duncan Bannatyne, Kelly Hoppen, Deborah Meaden, Piers Linney and Peter Jones, they did come away with a number of ideas.
NouriSH me is a natural yoghurt and milk-based drink with a blend of protein and carbohydrate, aimed at both elite and recreational athletes.
Lynwen Harrison, a physiotherapist and a former Team GB triathlete, said: “We were amazed to be contacted by the show and invited for an audition.
“It was an exciting, whirlwind experience. The Dragons’ feedback was that the drink tasted and looked good. Taste and texture are of paramount importance to us. They are our unique selling points. It was good to have that recognition.
“Even though we didn’t get investment we came away feeling really excited and motivated about taking nouriSH me now forward.”
New developments include creating new flavours, reformulating the drink by adding vitamin D, developing the look of the brand to a more luxurious colour palette, and working with the University of Northumbria as part of the company’s ongoing commitment to evidence based research.
Rachel Smith added: “Since filming for Dragons’ Den we have made significant strides.
“We have moved into the footballing arena supplying Sheffield United. We made it into Wembley with Millwall last year.
“We were proud to be the named drink for the British Transplant Games in Sheffield last year. We are currently working with the Brain, Performance and Nutrition Unit at the University of Northumbria, which is conducting research on nouriSH me now. Being evidence-based is a strong driver for our business.”