Determination not to rest on laurels ensures survival

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It hasn’t all been plain sailing for Cutting Technologies.

Recession hit and the market changed dramatically just after the company had committed to taking on a second unit on Barnsley’s Zenith Business Park.

“When we started out, between 50 and 70 percent of the work was repeat orders. Now, probably 20 per cent is repeat business and we need a lot more people to process the same amount of work because we are having to start from scratch more often,” says director Jane Robinson.

“It’s also a symptom of the recession that people are not holding the stocks they were and are changing the way they work.”

Despite that, Cutting Technologies has survived and thrived, thanks to its versatility, the diversity of markets and its determination never to rest on its laurels.

Now, it believes the economy has reached a turning point.

“The economy has been in the doldrums for some time but we are starting to feel things are happening. We are pushing for expansion and want to capitalise on the growth we think is coming,” says Jane Robinson.

“We are optimistic about the future. I think you get to the point where you have to tune out all the economic noise about what is happening in the world. What you can be sure about is knowing your customers, speaking to them, knowing what orders are coming in and working with that knowledge.”

Now Cutting Technologies has reached an important point.

The first two lasers the company ever bought are getting on and the technology has moved on, too. As a result, Cutting Technologies has committed to spending £1 million on replacing them with two modern machines that will boost its capacity and its capabilities to cut thermally conductive materials like copper, brass and aluminium.