Designers serve up tasty treat

John Kirkby, SHU Design Futures, with packaging designed for Yorkshire Businesses
John Kirkby, SHU Design Futures, with packaging designed for Yorkshire Businesses
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Small businesses across Yorkshire are serving up mouthwatering products – thanks to a Sheffield-based design consultancy which has given them the recipe for success.

Design Futures, Sheffield Hallam University’s in-house product and packaging design consultancy, has added a host of new names to its growing menu of clients – bagging a host of awards into the bargain.

Recent jobs include designing a environmentally-friendly packaging for Northallerton-based Yorkshire Provender Soup, which was shortlisted for an Environmental Impact award at the UK Packaging Awards.

Closer to home, the team did the design and branding for Sheffield-based Mrs Shah’s Curry Mix which is stocked at Asda.

Doncaster’s The Tea Experience, Otley’s Yorkshire Fudge Company and Natural Performance Meals from Hutton Cranswick, near York, have also been queuing up for help.

Design Futures creative director John Kirkby said: “We’ve been able to provide the expertise to take local companies to the next level, and in many cases, enable them to compete on the national stage.

“It’s great to see companies from across Yorkshire having the confidence to re-think what they do and for us to be part of their success story, But I’ll admit, it’s often left me feeling hungry and thirsty.”

Other companies that have worked with Design Futures include Toppings Pies, based in Doncaster. Their new packages – with a distinctive new logo and purple packaging – are now selling very well.

Director Matthew Topping said: “Design Futures helped us to realise the potential of our boxed product range and also helped us to redesign our logo and bring Toppings Pie in to the 21st century. They gave us just what we needed.”

Other companies that Design Futures has worked with recently include:

Fancie Cupcakes, Sheffield – designed a cup cake carrier which won carton board pack of the year at the UK Packaging awards 2012.

Little Valley Brewery, Hebden Bridge – rebranded company identity for a range of organic real ales.

Curry Cuisine, Dewsbury – designed labels for spice-infused dessert sauces, set to be sold in Asda next year.

Lottie Shaws, Elland – designed new packaging for their parkin and biscuit ranges.

Exquisite Handmake Cakes, Leeds – rebranded company and packaging design stickers for cakes.

Dalesman Foods, Bradford – new logo, branding and packaging for stuffing and sauce mixes.