Design team give toolmaker Ward’s an image boost

The new Ward's brochure
The new Ward's brochure
Have your say

One of the great names in Sheffield’s industrial story is moving firmly into the 21st century with the support of city design and marketing agency Allen Design Team.

Ward CNC Machinery is one of the UK’s leading suppliers of CNC machine tools. It was originally part of the Thomas W Ward Group, founded in Sheffield over 130 years ago and today has a workforce of over 50. It is now the sole UK distributor for a number of the world’s leading machine tool manufacturers.

But when it came to linking its great industrial past with the competitive 21st century marketplace, the company sought the advice of Sheffield’s Allen Design Team.

The image specialists created a fresh new marketing approach and logo that allied Ward’s great industrial heritage with its more recent international successes in the field of engineering. The design is now being used on the company’s advertising, promotional material, exhibition graphics and marketing brochure.

“The brief was to introduce a new look and feel for all the company‘s marketing materials without redesigning a brand that has been in existence for many years,” said account director Andrew Brown.

A new brochure covers every aspect of the company from its famous past – including the celebrated Tommy Ward’s elephant of the 19th century – through to its current head office and Sheffield showroom, still based in the company’s original headquarters.

Other recent ADT clients include Italian Beverage Company and woollen textile manufacturer Hainsworth.