Culture gets a low priority

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Jobs and the cost of living matter most when urban professionals consider moving to a new city, not culture and environment, according to a new report by the Economist Intelligence Unit.

Nearly 90 per cent moved because they were looking for better job opportunities or their employer asked them to.

Researchers say their findings appear to run counter to some recent thinking on urban policy, which says that making a city more appealing for people to live in, by investing in cultural facilities or sporting events, for example, will help to attract highly-prized skilled workers and knowledge-intensive industries.