Creative agency up for top award

From left to right Attract UK team. Louis Ripley - 22, Web Developer, Liam Swift - 27, Creative Director, Ryan Swift - 24, Managing Director, Jacob Windsor - 18, Social Media Manager
From left to right Attract UK team. Louis Ripley - 22, Web Developer, Liam Swift - 27, Creative Director, Ryan Swift - 24, Managing Director, Jacob Windsor - 18, Social Media Manager
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A Doncaster based creative agency run by two brothers has been shortlisted for a prestigious award.

Attract UK, is up for a Transform Awards Europe 2015 for the third year in a row after winning Gold in 2013 and picking up bronze in 2014.

Brothers, Liam Swift, 27 and Ryan Swift, 24, launched Attract UK in January 2010 and have continued to take the creative industry by storm with its brand design and development work over the last five years.

Attract UK will face stiff competition from other creative experts across Europe to win the ‘Best Visual Identity from the Retail Sector’ category based on its brand work for Apothecary 87, a business which provides premium shaving, beard & moustache care products for men.

Apothecary 87 started with a limited budget in late 2013 when they approached the Swift brothers.

Since working with Attract UK the business began turning over £30,000 per month in retail and stockist sales within six months.

In 2014, Apothecary 87 products have already been seen in the likes of FHM, Mens Health and GQ.

Faces of the brand include a wealth of male models from around the world and more well known faces like Calum Best and X-Factor and I’m a Celebrity Star, Jake Quickenden.

Creative Director, Liam Swift, commented, “As a business, Attract UK continues to go from strength to strength and 2015 has kicked off with this awesome nomination. To have our work showcased against some of the top creative talent in Europe is a fantastic accolade in itself, so we are extremely proud and excited to be competing against some of the best in the world once again.

“Since we helped launch Apothecary 87 alongside its founder, Sam Martin, the success has simply snowballed with each month becoming more profitable than the last. Within 6 months Apothecary 87 lead the market within beard oils and facial hair styling and continue to grow into a worldwide brand.”

Andrew Thomas, publishing editor of Transform magazine, says, “The quality of entries we’ve seen this year shows that brand is being taken seriously. Companies realise the power brand can have on reputation, employee engagement, marketing and ultimately, the bottom line. We congratulate all the shortlisted companies at this year’s Transform Awards for their successes in brand development and rebranding.”

The Transform Awards Europe and conference will take place on 21 April at the Brewery in central London.