Conference platform for city’s technology

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Green technology from Sheffield that cuts down on waste heat is to go on show at a political party conference.

City-based Iceotope will showcase its technology – designed to cut data centre energy bills by half and re-use the waste heat they generate – at next month’s Conservative Party Conference.

Iceotope is one of a dozen finalists in a competition to reward innovative start-ups that was launched by Prime Minister David Cameron and is backed by Fujitsu, Inmarsat and the British Venture Capital Association.

Peter Hopton, from Iceotope, the founder of eco-friendly PC company, Very PC, said: “This is a great honour for Iceotope as it gives us a fantastic opportunity to showcase our technology to scores of influential people.

“We knew a diverse group of organisations would be selected in order to highlight the very best of UK innovation.

“We feel that Iceotope has the potential to revolutionise the data centre industry as we know it, which is why we wanted to be included.”

Simon Blagden, from Fujitsu said the finalists were all motivated and optimistic people with an innovative approach and a strong understanding of the marketplace they were targeting.