Coffee brand cherry-picked

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Brand and marketing specialist Front has helped fellow Sheffield business Cafeology launch a new brand of coffee.

Front has been working for several years with Fairtrade drinks company Cafeology to develop the brand of the company which supplies customers ranging from outlets on university campuses and student unions to train stations and pubs.

Its latest contract was to develop packaging, accessories, point of sale displays and a web presence for coffee from South America, which it has named Café Cereza – the Spanish word for cherry.