Cobra sinks its fangs into export markets

Peter and Rachel Jarvis of Exhausts UK
Peter and Rachel Jarvis of Exhausts UK
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Custom exhausts manufacturer Exhausts UK is aiming to boost sales to £1 million with the help of the Manufacturing Advisory Service.

The Sheffield firm is targeting an 18 per cent increase in turnover in the coming year, on top of a 15 per cent rise this year.

It is also aiming to boost exports, which currently account for five per cent of its business.

Exhausts UK supplies performance exhaust to the motor trade and high profile customers and runs an e-commerce site under the Cobra Sport brand.

The company first approached the Manufacturing Advisory Service – MAS – three years ago after winning an order to supply exhausts to Subaru dealerships in the UK.

“It was a great thrill to get the contract but we quickly realised that we would have to gear up for an increase in production,” says Rachel Jarvis, who runs the business with her brother, Peter.

“The expertise MAS provided at the time, including the implementation of a new dedicated production line for volume manufacturing, along with the introduction of 5S workplace organisation method was invaluable.”

Exhausts UK continued to work with MAS on a number of projects.

Earlier this year MAS advisor Peter Rooney returned to the firm, based at Surbiton Street, Attercliffe, to work on a project to develop a more strategic approach to sales and marketing activities.

But, before that could happen, the company needed his help to deal with pressing back office issues and eliminate production line bottlenecks, to give it the confidence to deal with a higher volume of orders.

“Working with MAS has revolutionised the way the whole business is run. Peter Rooney really goes the extra mile for us. He helped to introduce a whole new way of working,” says Rachel.

“Our people have enthusiastically taken on board the changes which have been introduced.

“Everything is much more organised and departments now work together more effectively which has resulted in the whole process running much more smoothly.”