Clutching a Fancie way to deliver perfect cupcakes

Cupcake holder
Cupcake holder
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That’s a very fancy cupcake holder you’re swinging...

Amid dozens of cupcake makers in South Yorkshire, how does the best known one – Fancie – rise above the rest?

Few would disagree that the company has superb branding and this little device lifted its profile a little higher.

Invented by Design Futures at Sheffield Hallam University, it won Cartonboard Pack of the Year at the UK Packaging Awards.

One judge described the pack, printed in just one colour and made from a single sheet of board, as “stunning,” adding that it had “huge potential to expand into other categories”.