Climbing back off the canvas

Terry Coupe, from Forever Canvas, in the Old House, on Devonshire Street, Sheffield.
Terry Coupe, from Forever Canvas, in the Old House, on Devonshire Street, Sheffield.
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A SHEFFIELD firm that specialises in making canvas prints from photographs and artwork for consumers and trade customers is moving into the decorating business.

Forever Canvas has carried out commercial contracts for Rockingham Street nightspot SOYO, the Old House bar and restaurant on Devonshire Street and a bar in London’s Oxford Street, among others.

Child's bedroom wall, created by Terry Coupe of Forever Canvas

Child's bedroom wall, created by Terry Coupe of Forever Canvas

More recently, the company run by Terry Coupe, has produced a Dr Who theme for a youngster’s bedroom.

To achieve the effect of the Doctor’s TARDIS, travelling through time and space, Forever Canvas printed the lifesize image of an old-style police box on a sheet of board to cover the door and produced artwork in-house for the paper to cover the rest of the wall.

“We’ve been producing wallpaper off and on for several years,” says Terry Coupe.

“When the economy got a little bit difficult, we started concentrating on it more and more and we have been getting more contracts, all by word of mouth.

“In the case of clubs and pubs, they are being done up and a friend of a friend has heard of us and with children’s bedrooms it is also word of mouth. We had one where they wanted a football team on the kid’s wall.”

The craze for personalised wallpaper started in the US, where people often have family pictures turned into wallpaper. Terry Coupe says all that he needs to know to turn an image into wallpaper is the size of the wall and the picture that is to cover it. Putting the wallpaper up requires a little bit of skill as, like wallpaper from years ago, the printing process leaves a thin margin that needs to be trimmed off when the images are matched up.

Forever Canvas had to downsize during the earlier part of the recession, forgoing its ambitions to grow into a publishing company, targeting the trade market for limited edition fine art prints and photographs, from some of Britain’s top artists.

But the business is bouncing back and has had one of its busiest summers ever, with trade getting a further boost when Forever Canvas took part in a ‘crowdsourced’ discounting network, which offers members discounts and incentives to get friends to take part.