City Region Breezes in as a top location

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Sheffield has been hailed as Location of the Year by UK-based inward investment and location marketing specialists, Breeze Inward Investment.

“Barely a week has gone by when there hasn’t been a good news story coming out of Sheffield,” says the organisation, which is run by Adam Breeze, former head of inward investment at the UK government regeneration agency English Partnerships.

Breeze describes the City Region as one of the “crackers” of last year.

Highlights for the Sheffield City Region include the continued development of the Advanced Manufacturing Park and impending opening of Rolls-Royce’s new advanced aero-engine blade casting facility Breeze Inward Investment.

Breeze also cites the Government’s choice of the city as the headquarters of the new British Business Bank, the entrepreneurs festival MADE, the Global Manufacturing Festival and developments by Marks & Spencer and Ark Home Healthcare as recent highpoints for the City Region.

The organisation predicts that Sheffield will be “more than ever…the place to be” this year.

While Breeze praises Sheffield’s success, it condemns London’s Tech City Investment Organisation which seeks to bring inward investment to the capital’s “Silicon Roundabout” technology zone – describing it as one of 2013’s “turkeys.”

“UK Trade and Investment’s overseas posts have been active around the world raising the profile of Tech City to potential investors – but does London really need all this help?” asks the organisation, whose founder is a member of the UKTI’s inward investment advisory network.

“Other privately-funded tech initiatives in cities like Manchester, Birmingham and Sheffield deserve more attention,” it adds.