Sheffield hotels are bucking a regional trend which has seen occupancy and room rates fall.
A new study by the Hotel Consultancy Services arm of accountants PKF shows occupancy rates in Sheffield increased by 6.2 per cent, from the end of 2011 to 65 per cent occupancy at the start of 2012.
Meanwhile, room rates increased by 1.8 per cent from £47.76 to £48.64, resulting in rooms yield growing by 8.2 per cent from £29.22 to £31.62.
Leeds occupancy rates fell by 0.2 per cent whilst room rate slumped 10 per cent from £53.31 to £47.59.
In York, a 10 per cent increase in occupancy rates to 64.2 per cent failed to offset a fall in room rates of 12.9 per cent from £57.52 to £50.08, prompting a 4.2 per cent fall in rooms yield from £33.56 to £32.15.
PKF says hotels in some parts of Yorkshire have slashed rates dramatically to attract price conscious corporate and leisure customers.