Hundreds of disadvantaged children went to the panto in Sheffield thanks to a charity set up solely to give them some fun.
Ant Kids and several Sheffield companies paid for 1,000 youngsters to see Jack and the Beanstalk at the Lyceum.
Rachel Grice of Hinde House Primary Phase said “This has been an incredible experience for all the children, many of whom have never been to the theatre before. It is such a wonderful thing to do at Christmas.”
Anthony Hinchliffe, founder of the charity said: “We all had a wonderful morning at the pantomime. The kids soon grasped the idea of booing the ‘villain’ and cheering the ‘goodies’. It was a truly memorable experience for me and many of my Ant Marketing colleagues.”
Ask4 Datacentre, TW Ward CNC Machinery Ltd, JG Graves Charitable Trust and Sheffield RAG are among those who made a contribution, along with the staff at Ant Marketing who raised £4,000.
Clio Symington, charities officer for Sheffield RAG said: “ANT stood out with their focus on making sure the children they support have the most fun possible – a small local charity with a huge community impact.”