Business is booming for a Peak District cheese shop thanks to a new ‘Inspired by the Peak’ e-shop, launched on the tourist board’s website.
Claire Millner, co-owner of The Old Cheese Shop at Hartington, said results from the Visit Peak District & Derbyshire web portal, developed with the University of Derby Buxton, were “a phenomenon.”
“It’s a real success,” said Claire. “A third of our hits now come from the Visit Peak District & Derbyshire e-shop and it’s only recently gone live. We even export it to Japan.”
Claire is one of the founders of the Hartington Creamery, which began making cheese after Hartington’s village cheese factory closed with the loss of 180 jobs in 2009.
David James, from Visit Peak District & Derbyshire, said: “It’s excellent news that our new Inspired by the Peak portal has had such a positive impact for The Old Cheese Shop within weeks of its launch.
“Their experience has shown that it has great potential to give tourism-related businesses an all-year-round platform to sell their goods and services to a huge audience via our website.
“I hope it will encourage more people to book space and give visitors a true flavour of the area – putting them in touch with everything from quality food and drink to special experiences and locally-inspired arts, crafts and photographic images.”
Other companies featured by the e-shop include Thornbridge Brewery and chocolate maker Cocoadance.