Cash windfall to expand Sheffield firm’s bag range

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A Sheffield-based eco-company has received a cash windfall to expand the business to meet the growing demand for their services.

Bag It Don’t Bin (BIDBI) received £88, 000 from the UK Steel Enterprise, a subsidiary of Tata Steel, to increase the number of fair trade branded cloth bags they produce for companies at home and abroad.

The money will enable the firm, which is based in Neepsend, to invest in sophisticated, larger format print machines.

The investment will also be put towards helping to create the firm’s e-commerce site for Talented - BIDBI’s tote bag brand.

The company was founded in 2008 by Sheffielder Julia Gash and her product enables businesses to advertise their services on specialist, eco-friendly bags.

Julia said: “We’ve previously produced bags for clients including Jimmy Choo, Liberty of London, Harvey Nichols, British Museum and National Gallery of Art and want to increase our awareness allowing us to continue to cater for household brands.

“This investment funding will allow us to purchase print machinery and take additional market share - particularly targeting those from the cultural industries sectors which is our biggest growth area.”

Keith Williams, of UK Steel Enterprise, added the money will help take the business to the next level.

He said: “BIDBI has developed a product that offers business a way to lower their carbon footprint and market their business. We are pleased to support the company’s investment into new equipment and e-commerce. The funding will help propel the business, encouraging growth in the use of eco-friendly accessories as well as creating jobs.”