Call to keep city’s protected status for trading names

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Business Secretary Vince Cable has been urged to retain ‘Sheffield’ as a protected word for company names.

Sheffield Central Labour MP Paul Blomfield is concerned about Government plans to reduce the number of words that are regulated for company names in a bid to cut ‘red tape’.

Currently, The Cutlers Company must grant permission to any firm wanting to use the word ‘Sheffield’ in its name.

The Department for Business is consulting on changes as part of its ‘Red Tape Challenge’ to reduce regulations.

Mr Blomfield said: “Granting the use of Sheffield for company names is an important quality control process that protects Sheffield’s reputation for high quality products and services.

“It is misguided to see it as ‘red tape’ and I’m concerned that scrapping this protection could lead to companies with no links to Sheffield using our city’s name.”

Mr Blomfield added: “The Business Secretary needs to listen to the views of Sheffield business and ensure that our city’s name and reputation for high quality is protected.

“If ministers want to help businesses in Sheffield they should be investing to create new jobs and growth, instead of looking to undermine their reputation.”