Business bootcamp at MADE festival

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Ella’s Kitchen founder Paul Lindley is returning to the city where he was born to speak at a free business bootcamp during the MADE Festival.

The former chartered accountant has built his organic baby and toddler food brand into a £30 million-a-year success story in the past five years. The brand now has an 11.8 per cent share of the UK baby food market.

Mr Lindley will share his insights at a two-hour bootcamp supported by business accounting software provider Intuit and training specialist BCSG.

The session will feature a practical training course aimed at helping small business owners organise their finances and set up for long-term success.

He said: “I started my own business with a professional qualification as a chartered accountant in accountancy but most small business owners won’t have that expertise or skill set when they enter the market. I’m looking forward to being part of a practical bootcamp that will provide entrepreneurs attending MADE with invaluable advice about running their businesses, and I hope that my experience with Ella’s Kitchen will prove informative as they start their business journey. Intuit is giving these startups an important foundation that could help many make it through those critical early years.”

Pernille Brunn-Jensen, managing director of Intuit UK, added: “Many start-ups struggle with financial management in their early years, and this can lead to big problems in the long run.

“At Intuit we are committed to helping small businesses get on the right track, and so we are proud to be hosting this practical training event that will also see one of the UK’s leading entrepreneurs give indispensable advice and inspiration.”