DONCASTER’S biggest bus operator is altering its pricing arrangements to try to encourage more people on to its vehicles.
First is bringing in changes which include a new trial £3 day ticket which will operate in the centre of the borough from tomorrow.
The £3 ticket will be for a new ‘green zone’ running approximately from Bentley, A1M roundabout at Warmsworth, Cantley Bridge and Doncaster Royal Infirmary.
The ticket has been introduced after feedback from the company’s passengers who were keen to see a ticket that would allow them to travel across town on one ticket, rather than have to pay for two single tickets.
Other fares changes by First include 85p and £1.95 single fares going to 90p and £2 respectively.
Meanwhile, the FirstMonth ticket will be reduced from £58 to £53.
Brandon Jones, commercial director for First in South Yorkshire, said: “Earlier this year, First announced a number of initiatives as part of its strategy to grow bus passengers, which included deciding not to increase bus fares at the annual review date in January 2011.
“During this period we have been looking carefully at our pricing and can confirm that from tomorrow we will be introducing a number of changes.
“The green zone will effectively be at and within the £1.60 fare point.”